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Reel 2026 · Portfolio of Alejandro Furman

Lima and Ottawa

Alejandro Furman

Founder of DA’AT | Intelligence in Ottawa and Business Development Manager at Noticias Perú / DA’AT Reputational Intelligence in Lima. He designed Parley, a system that hears parliaments in real time.

Roles: Founder, DA’AT | Intelligence; Business Development Manager, Noticias Perú / DA’AT; Designed Parley; MBA, Universidad del Pacífico; Poet.

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01 Signal over noise

Every day, parliaments, newsrooms and timelines produce more words than any team can read. Alejandro Furman designs systems that listen, and leaves it to people to decide what matters.

“Data without context has no value.” Originally in Spanish: “Los datos sin contexto no tienen valor.”

Alejandro Furman, on DA’AT’s launch · ProInnóvate, Jan 2025

02 Reel 01 · Parley · 2025 → now

Parley: real-time political intelligence

Minutes, not hours

How Parley listens

  1. 00:00

    A legislator raises your file

    Parley covers live sessions, committee transcripts, bills, agendas, regulators and legislators’ public posts.

  2. 02:00 – 03:00

    Alert, sourced to the record

    The mention lands with the transcript line and a 2-minute clip for context.

  3. 15:00 – 20:00 after the session

    Synaptic Report

    Who said what, influence mapping, and what it means for you.

  4. Always on

    MentalPrint

    The read on every actor: what they talk about, how they argue, whether they deliver, and what they leave out.

Illustrative example: a legislator mentions a tracked topic in committee. Two to three minutes later, Parley sends an alert with the transcript line and a 2-minute clip. Fifteen to twenty minutes after the session ends, the Synaptic Report arrives.

Parley brand card: the Parley wordmark with a crystal boat cutting through the P, above the line “Politics is still about people. So are we.” and parleytech.com, over a navy sea of lines.

Timings as published at parleytech.com. The committee exchange is an illustrative example.

Politics is still about people. So are we.

Parley is DA’AT’s real-time political intelligence service. It covers parliamentary sessions, official documents and legislators’ public statements, then briefs government-relations, public-affairs and advocacy teams in minutes, sourced to the record.

Designed by Alejandro Furman as founder of DA’AT | Intelligence.

Built with DA’AT’s team in Lima, Arequipa and Ayacucho.

Parley: the right to talk with the captain of the boat.

How Alejandro explains the name, paraphrased from his LinkedIn post · May 2026

MentalPrint

“…studies their language, their arguments, their silence.”

Alejandro Furman on Parley · LinkedIn, May 2026
  • 2–3minfrom a mention to a sourced alertparleytech.com
  • 2minclip for context with every alertparleytech.com
  • 15–20minafter a session ends, the Synaptic Reportparleytech.com
  • 2,500+officials analyzedTecnología 21 · PressPeru, Jun 2026
  • 300+candidates mapped during Peru’s 2026 electionAlejandro Furman · LinkedIn, May 2026
  • 30+organizations receiving Quipu’s executive reportsTecnología 21 · PressPeru, Jun 2026
  1. Oct 2025Launched in Lima
  2. Mar 2026#BuilderSunday, in a space by Shopify
  3. May 2026Web Summit Vancouver, startup programme
  4. Jun 2026Results presented at the Lima Chamber of Commerce
  5. Jul 2026Long-form interview in IT/USERS Magazine

Clients in Canada and Peru, with demos in Colombia and Argentina. Per his CV.

Visit parleytech.com (opens in a new tab)

03 Reel 02 · DA’AT · 2019 → now

Reputational intelligence for industries where relationships matter.

  • Jan 2019 → nowBusiness Development ManagerNoticias Perú / DA’AT Reputational Intelligence · Lima
  • May 2025 → nowFounderDA’AT | Intelligence · Ottawa
  • Signalovernoise
  • Judgmentoverautomation
  • Clarityovervolume

Selected work

  1. 01

    Social Listening & Analytics

    Developed the area and made it profitable.

    Noticias Perú / DA’AT
  2. 02

    Dircom Dashboard

    Designed and implemented the product and the practice behind it. It now runs in five of Peru’s most important companies.

    Product design
  3. 03

    StakeManager

    A stakeholder-analysis engine built with support from ProInnóvate and Invest Ottawa. Parley grew out of it.

    AI platform
  4. 04

    A new identity

    Led the rebranding project that introduced DA’AT in 2024: the new identity of Noticias Perú, a media-monitoring house with more than two decades behind it.

    Rebrand
  5. 05

    Backed by ProInnóvate

    In January 2025, Peru’s ProInnóvate program presented DA’AT’s model, built on public sources and stakeholder statements, as the first of its kind in the country.

    Jan 2025
  6. 06

    Crises, campaigns, budgets

    Leads monitoring and reputation studies for top corporations and NGOs, designs tailor-made services for complex crises and campaigns, and approves and monitors the corporate budget.

    Client leadership
  • ParleyReal-time political intelligence.
  • StakeManagerAI stakeholder & reputation intelligence.
  • Noticias Perú24/7 Peruvian media monitoring.

Backed by ProInnóvate (Peru’s Ministry of Production), Invest Ottawa and the Lima Chamber of Commerce.

Visit daat.cloud (opens in a new tab)

04 Reel 03 · EY · 2015 → 2018

EY Lima, 2015–2018: from Intern to Senior Consultant

  1. 01Intern
  2. 02Advisory Services Consultant
  3. 03In-Charge Consultant
  4. 04Senior Consultant

05 Fifteen years in one take

Timeline

  1. 2011

    Universidad del Pacífico

    Business Engineering, 2011–2016.

  2. 2015

    Joins EY Lima

    Starts as an intern in October; rises to Senior Consultant by 2018.

  3. 2017

    Certified Scrum Master

    Scrum Fundamentals and Scrum Master certifications.

  4. 2019

    Noticias Perú / DA’AT

    Business Development Manager from January. Starts his MBA in December.

  5. 2021

    Universidad de San Andrés

    Leadership Development Program, online.

  6. 2022

    MBA, Universidad del Pacífico

    Completes his MBA, with Georgetown University’s Global Trends in Business Strategies program. Beta Gamma Sigma.

  7. 2023

    University of Oxford

    Oxford Artificial Intelligence Programme.

  8. 2024

    DA’AT is born

    Leads the rebrand that introduces DA’AT, and publishes a run of essays on media, power and intelligence.

  9. 2025

    Founder, in Ottawa

    ProInnóvate-backed launch in January. Founds DA’AT | Intelligence in May. Parley launches in Lima in October.

  10. 2026

    Parley goes wide

    #BuilderSunday in March, Web Summit Vancouver in May, results presented at the Lima Chamber of Commerce in June.

06 Field notes

He writes, too. His LinkedIn headline ends with one word:

Poet.

  1. Apr 2026Independencia del BCRP: el debate que nadie está teniendo pero que todos van a pagarLinkedIn (opens in a new tab)
  2. Apr 2024An Open Letter for the FutureDA’AT (opens in a new tab)
  3. Apr 2024Leveraging AI for Efficiency in Communications OfficesDA’AT (opens in a new tab)
  4. Mar 2024The Evolution of Digital Privacy and Reputation ManagementDA’AT (opens in a new tab)
  5. Mar 2024From Communication to IntelligenceDA’AT (opens in a new tab)
  6. Mar 2024Clustering and Public Relations IntelligenceDA’AT (opens in a new tab)
  7. Feb 2024Moisés Naím’s 3Ps and Social Media: PopulismDA’AT (opens in a new tab)
  8. Feb 2024Moisés Naím’s 3Ps and Social Media: Polarization and Post-TruthDA’AT (opens in a new tab)
  9. Feb 2024Reflection: The Impact of Social Media on SocietyDA’AT (opens in a new tab)

07 Training

Credentials

Education

  • MBA2019–2022Universidad del Pacífico, with Georgetown University’s Global Trends in Business Strategies program · Beta Gamma Sigma
  • Oxford Artificial Intelligence Programme2023University of Oxford, online
  • Diploma in Public RelationsWestern University, London, Ontario
  • Business Engineering2011–2016Universidad del Pacífico, Lima
  • Leadership Development Program2021Universidad de San Andrés, online
  • Certified Scrum Master2017SCRUMstudy

Toolkit

  • Systemic thinking
  • LLM pipelines
  • Data modeling
  • Power BI
  • Project management
  • Team leadership
  • Client relations
  • Finance
  • Public relations

Languages

  • Spanish, native
  • English, fluent

In the press

08 End credits

Let’s parley.

Parley demos, partnerships, press, or a good conversation about politics, data and people.

alejandro@daat.cloudLinkedIn (opens in a new tab)Parley (opens in a new tab)DA’AT (opens in a new tab)

LimaUTC−5

OttawaEastern Time